In July, Walmart opened the front door of its world headquarters for a “Made in the USA” open call.

The even allows suppliers of American products to meet with top Walmart leaders to pitch their products for Walmart stores. “In an unprecedented event, we are opening our doors and making our buyers available to meet with suppliers with one goal in mind: buy more American products,” said Bill Simon, president and chief executive officer of Walmart U.S.

The event coincides with Walmart’s new plan to spend an additional $250 billion on products supporting American manufacturing and jobs, over the next ten years. Walmart’s plan to support U.S. manufactured goods by increasing purchases in U.S. made goods, supporting “re-shoring” of U.S. manufacturing, and sourcing “new to Walmart” good from the U.S.