WEDC Launches $1.6 Million Ad Campaign

The Wisconsin Economic Development Corporation (WEDC) has launched a marketing campaign that will air in the Chicago and Minneapolis area to advertise Wisconsin as a great place for business.

The campaign will feature radio, print, and online advertisements in the Chicago and Minneapolis markets. Many of these ads will run from now until the spring of 2015. The $1.58 million plan is targeting business leaders, entrepreneurs, and investors, especially with the online campaign. Reed Hall, secretary and CEO of WEDC, said, “This campaign is strategically designed to reach different audiences in different ways with the same theme: Wisconsin is a great place for companies to do business.”

 

 

The following elements will be included in the campaign:

  • Three 30-second radio spots painting a picture of why Wisconsin is the ideal place for businesses to grow and succeed. These spots are running on leading news stations in Chicago and Minneapolis through May 2015.
  • Three print ads and corresponding online ads that specifically draw attention to critical considerations in any business location decision — talented workforce, lower taxes and the state’s investment in infrastructure. The ads will run through June 2015 throughout Wisconsin, Chicago, Rockford, Detroit and Minneapolis, and in highly targeted national trade and business publications and websites — Chief Executive, Industry Week, and Site Selection.
  • Online ads that stress the robust innovation happening throughout the state. The ads will reach entrepreneurs and investors and will highlight Wisconsin’s global leadership in water technology, healthcare discoveries, and energy solutions. The ads will appear on websites such as Investors.com, Kickstarter.com, Kiplinger.com and FastCompany.com.
  • A Google ad campaign that delivers the state’s message to a highly targeted audience based on demographics, geography and content interests, driving engagement through video, downloadable documents and lead forms.

 

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