The Wisconsin governor’s race is gaining momentum, with fresh exits, new entrants, and shifting power dynamics shaping what could be a high-stakes contest in a pivotal battleground state.
Berrien Withdraws, Tiffany Enters Race
One of the most dramatic changes in recent days: Republican candidate Bill Berrien abruptly ended his campaign following controversies over his past social-media activity. His departure reshuffles the Republican primary and clears space for others to consolidate support.
In the wake of Berrien’s exit, Rep. Tom Tiffany (R-WI) has declared himself the GOP frontrunner. He launched his campaign in late September 2025, pledging to revitalize the state and emphasizing key themes such as freezing property taxes, protecting farmland, and upholding conservative social policies. Tiffany, a vocal Trump supporter, is expected to raise significant funds and leverage his congressional record to appeal to Republican primary voters.
With Berrien out, the remaining prominent Republican contestants are Tiffany and Josh Schoemann, Washington County’s executive.
Democratic Field Expands
On the Democratic side, the open seat has inspired a crowded and diverse field.
- Missy Hughes, former head of the Wisconsin Economic Development Corporation, recently entered the race. She positions herself as a pragmatic, results-oriented candidate who rejects “divisive politics” and emphasizes economic growth, education, child care, and housing.
- David Crowley, Milwaukee County Executive, also launched his campaign earlier, making the contest even more competitive. If elected, Crowley would be Wisconsin’s first Black governor.
- Other announced Democratic contenders include Lt. Gov. Sara Rodriguez, State Sen. Kelda Roys, and State Rep. Francesca Hong.
None of the major Democrats have secured an endorsement from incumbent Gov. Tony Evers, who announced he will not seek a third term. Evers’ decision has opened the field in a state where the executive post has not been open since 2010.