On Jan. 30, Wisconsin Association of Convention and Visitors Bureaus (WACVB) held their annual legislative day at the Capitol. WACVB members met with their legislators to discuss issues including creative economy grants, talent attraction, school start date, and local exposition districts.

To start the day, WACVB Executive Director Julia Hertel welcomed the attendees and Rep. Mike Rohrkaste (R-Neenah) addressed the group, providing an update on the political landscape, the rest of the legislative session, and the notable economic impact of the Wisconsin tourism industry. Following Rohrkaste, WACVB lobbyist Caty McDermott briefed members on current tourism issues in the Wisconsin legislature.  After the morning’s program, attendees met with over 80 of their representatives and senators.

WACVB is a Wisconsin tourism industry leader that provides members with educational, legislative, marketing, and networking opportunities. WACVB has 39 members, representing over $30 million in promotional power to drive tourism growth in Wisconsin. Formed in 1983, WACVB also initiates programs to increase awareness and appreciation of destination marketing organizations as well as the entire tourism industry. WACVB works with the Wisconsin Department of Tourism to promote the state as a meetings and convention destination.